The European Telecom industry is one of the most competitive in the world. This has been accredited to the affinity between network operators. With a turnover of approximately EURO 290 billion, the industry is constantly growing, but with growth comes new challenges.
A recent challenge facing the industry is its high-profile loss against the EU, having roaming charges cut by up to 400%. The Telecom Industry is big business, and it continues to grow by stepping up and meeting such challenges head-on. As a result, last week, 50 visionaries from leading incumbents and Mobile Operators joined innovators such as Ericsson, Symantec, Volantis and Front Porch to look into ways of developing efficient processes to reduce costs and pass savings on to the consumer.
Moreton Karlsen Sorby, EVP and COO at Telenor Mobile spoke out during his Keynote address at the recent NGT EU summit.
“The Telecom industry will remain fundamentally attractive... With the internet already creating huge waves in the Telecom industry, we expect this to continue, providing the best products and services to the customer.” Moreton continues, “Telecom regulations will be a challenge, but one the industry will Endeavour to overcome to the benefit of the consumer. We must remember that the power of the customer will continue to grow and ultimately shape the future of Telecom.”
Another key discussion point covered amongst the 50 industry titans was a debate chaired by Vodafone’s Ger Coolen looking into reducing churn – Service Management Challenges and Effectively Managing SLA’s. “In a highly competitive and saturated market such as Western Europe, reducing churn is one of the few battlefields left to show significant growth.”
“What we in the industry must remember is competition has ultimately raised the standard of service, competition has fast tracked technology and made former monopolies more respondent to the needs of the consumer” Fraser Jameson – Director – NGT Summit.
With countless alternative service offerings around the traditional voice tariffs, in particular wireless broadband, the playing field has been levelled, but who will come out on top?
SOURCE :www.flare.com.pk
